In a conceptual case study, we explored branding for a unique snack chip derived from an imagined ancient root. Our journey touched on various facets of branding: a nuanced logo, a harmonious color palette, curated typography, precise copywriting, and subtle animations. While the root and the product are fictional, the exercise served to delve deep into the art of branding, revealing the myriad of ways a concept can be brought to life.

*Case study

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