Brand system for AlignRight
Brand system for AlignRight
Brand system for AlignRight
AlignRight
AlignRight
(
(
2025
2025
)
)
AI-powered healthtech brand identity and launch strategy
AI-powered healthtech brand identity and launch strategy
AI-powered healthtech brand identity and launch strategy
Client
Client
AlignRight
AlignRight
Year
Year
(
(
2025
2025
)
)
Services
Services
Branding
,
,
Website
Website
,
,
Marketing Strategy
Marketing Strategy
The objectives
The objectives
Creating a credible, future-forward brand at the intersection of tech and healthcare.
AlignRight uses AI and wearable devices to diagnose and treat postural misalignment at its root. With a team of medical professionals and a global user base of dentists and orthodontists, the brand needed to feel both cutting-edge and clinically grounded. Our goal was to translate a complex offering into a clear, trustworthy identity that would resonate across patients, doctors, and investors. From foundational brand strategy to digital presence and ongoing campaign support, we helped launch AlignRight into the market with confidence and cohesion.
Creating a credible, future-forward brand at the intersection of tech and healthcare.
AlignRight uses AI and wearable devices to diagnose and treat postural misalignment at its root. With a team of medical professionals and a global user base of dentists and orthodontists, the brand needed to feel both cutting-edge and clinically grounded. Our goal was to translate a complex offering into a clear, trustworthy identity that would resonate across patients, doctors, and investors. From foundational brand strategy to digital presence and ongoing campaign support, we helped launch AlignRight into the market with confidence and cohesion.
The challenges
The challenges
Clarifying the value of a new category in a regulated space.
AlignRight operates in a category it’s helping define — one that blends AI, dentistry, and full-body health. The challenge was communicating this without oversimplifying or getting lost in medical or tech jargon. We worked closely with the internal team to identify core audiences, define clear messaging pillars, and align their visual identity with their mission. It was essential to balance clinical credibility with approachability, especially for doctor onboarding and patient education.
Clarifying the value of a new category in a regulated space.
AlignRight operates in a category it’s helping define — one that blends AI, dentistry, and full-body health. The challenge was communicating this without oversimplifying or getting lost in medical or tech jargon. We worked closely with the internal team to identify core audiences, define clear messaging pillars, and align their visual identity with their mission. It was essential to balance clinical credibility with approachability, especially for doctor onboarding and patient education.
The results
The results
A focused brand system and web presence that supports both growth and trust.
AlignRight’s brand launch included a complete visual identity, UX strategy, and fully custom website designed to serve three distinct audiences: doctors, patients, and investors. With consistent messaging and a scalable digital platform, the brand is now positioned to expand its network of medical partners while educating the public about the long-term health impact of alignment. From investor decks to packaging mockups to social campaigns, the brand now has a strong foundation to build on — with a clear story, strong positioning, and space to evolve.
A focused brand system and web presence that supports both growth and trust.
AlignRight’s brand launch included a complete visual identity, UX strategy, and fully custom website designed to serve three distinct audiences: doctors, patients, and investors. With consistent messaging and a scalable digital platform, the brand is now positioned to expand its network of medical partners while educating the public about the long-term health impact of alignment. From investor decks to packaging mockups to social campaigns, the brand now has a strong foundation to build on — with a clear story, strong positioning, and space to evolve.
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What’s next?
What’s next?
What’s next?
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Branding
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Inward Studio reimagined The Space Tomato’s brand, blending psychedelic digital art with modern apparel, creating a bold online presence for their engaged community.
Branding
eCommerce
Social Media
Inward Studio reimagined The Space Tomato’s brand, blending psychedelic digital art with modern apparel, creating a bold online presence for their engaged community.
Branding
eCommerce
Social Media