Brand system for Bar Bucce’s multi-concept space
Brand system for Bar Bucce’s multi-concept space
Brand system for Bar Bucce’s multi-concept space
Bar Bucce
Bar Bucce
(
(
2025
2025
)
)



Bar Bucce is a Miami concept blending pizzeria, bottle shop, and provisions. We crafted their brand identity, social voice, and visual system—from merch to menus to signage and website.
Bar Bucce is a Miami concept blending pizzeria, bottle shop, and provisions. We crafted their brand identity, social voice, and visual system—from merch to menus to signage and website.
Bar Bucce is a Miami concept blending pizzeria, bottle shop, and provisions. We crafted their brand identity, social voice, and visual system—from merch to menus to signage and website.
Client
Client
Bar Bucce
Bar Bucce
Year
Year
(
(
2025
2025
)
)
Services
Services
Branding
,
,
Website
Website
,
,
Social Media
Social Media
The objectives
The objectives
Bringing a multi-layered concept to life with a brand that feels both editorial and familiar.
Bar Bucce blends a pizzeria, bottle shop, and provisions counter into one cohesive experience rooted in Italian sensibility and Miami ease. Our mission was to create an identity system and content strategy that captured this complexity without confusion—drawing on vintage design cues while keeping the tone fresh, playful, and design-forward. From visual language to social direction, every element was crafted to feel layered, lived-in, and instantly recognizable.
Bringing a multi-layered concept to life with a brand that feels both editorial and familiar.
Bar Bucce blends a pizzeria, bottle shop, and provisions counter into one cohesive experience rooted in Italian sensibility and Miami ease. Our mission was to create an identity system and content strategy that captured this complexity without confusion—drawing on vintage design cues while keeping the tone fresh, playful, and design-forward. From visual language to social direction, every element was crafted to feel layered, lived-in, and instantly recognizable.









The challenges
The challenges
Creating clarity and cohesion for a hybrid hospitality space.
With three distinct offerings under one roof, Bar Bucce needed a brand that could speak with one voice—without diluting its personality. We were tasked with defining a look, tone, and rollout strategy that would introduce the concept cleanly while leaving room for storytelling, events, and growth. The risk was over-designing or over-explaining. Instead, we focused on restraint, space, and voice—letting the food, visuals, and editorial rhythm do the heavy lifting.
Creating clarity and cohesion for a hybrid hospitality space.
With three distinct offerings under one roof, Bar Bucce needed a brand that could speak with one voice—without diluting its personality. We were tasked with defining a look, tone, and rollout strategy that would introduce the concept cleanly while leaving room for storytelling, events, and growth. The risk was over-designing or over-explaining. Instead, we focused on restraint, space, and voice—letting the food, visuals, and editorial rhythm do the heavy lifting.



The results
The results
A flexible identity system and brand world that continues to grow.
Bar Bucce’s launch generated immediate buzz—on social and in the neighborhood. The identity system translated effortlessly into signage, merch, menus, packaging, and content. Social engagement grew steadily in the first 30 days, driven by branded campaigns like “Pizza with Friends” and “Ziti Night,” while in-person moments like custom coffee cups, takeout packaging, and staff tees turned into shareable touchpoints. With a growing following and consistent visual presence, Bar Bucce is positioned as more than just a restaurant—it’s a lifestyle brand with legs.
A flexible identity system and brand world that continues to grow.
Bar Bucce’s launch generated immediate buzz—on social and in the neighborhood. The identity system translated effortlessly into signage, merch, menus, packaging, and content. Social engagement grew steadily in the first 30 days, driven by branded campaigns like “Pizza with Friends” and “Ziti Night,” while in-person moments like custom coffee cups, takeout packaging, and staff tees turned into shareable touchpoints. With a growing following and consistent visual presence, Bar Bucce is positioned as more than just a restaurant—it’s a lifestyle brand with legs.



/ Testimonials
Jacqueline P.
Jacqueline P.
/
Owner

