Refined identity for Fluke martini & crudo bar
Refined identity for Fluke martini & crudo bar
Refined identity for Fluke martini & crudo bar
Fluke
Fluke
(
(
2025
2025
)
)
Fluke is a martini and crudo bar tucked inside Macchialina. We developed its visual identity, tone, and social content—designed to feel elegant, playful, and quietly bold.
Fluke is a martini and crudo bar tucked inside Macchialina. We developed its visual identity, tone, and social content—designed to feel elegant, playful, and quietly bold.
Fluke is a martini and crudo bar tucked inside Macchialina. We developed its visual identity, tone, and social content—designed to feel elegant, playful, and quietly bold.
Client
Client
Fluke
Fluke
Year
Year
(
(
2025
2025
)
)
Services
Services
Branding
,
,
Website
Website
,
,
Social Media
Social Media
The objectives
The objectives
Designing a brand that feels elevated without being loud.
Fluke needed to feel like its own destination—separate from Macchialina, but still complementary. Our mission was to create a brand identity and visual system that reflected the quiet elegance of the concept, while giving it a distinctive, confident presence. From tone to layout to photo direction, every detail was built to evoke subtlety, depth, and restraint.
Designing a brand that feels elevated without being loud.
Fluke needed to feel like its own destination—separate from Macchialina, but still complementary. Our mission was to create a brand identity and visual system that reflected the quiet elegance of the concept, while giving it a distinctive, confident presence. From tone to layout to photo direction, every detail was built to evoke subtlety, depth, and restraint.
The challenges
The challenges
Capturing sophistication without over-designing.
As a martini and crudo bar, Fluke had to convey quality without falling into the trap of being overbranded or too formal. The challenge was to define a look and tone that felt effortlessly elevated while still inviting. We avoided trends, focused on timeless type and layout systems, and introduced visual consistency that worked across in-person touchpoints and digital campaigns alike.
Capturing sophistication without over-designing.
As a martini and crudo bar, Fluke had to convey quality without falling into the trap of being overbranded or too formal. The challenge was to define a look and tone that felt effortlessly elevated while still inviting. We avoided trends, focused on timeless type and layout systems, and introduced visual consistency that worked across in-person touchpoints and digital campaigns alike.
The results
The results
A clean, cinematic brand that stands apart.
Fluke’s identity immediately set it apart within the Macchialina ecosystem. The restrained tone and consistent visuals translated across menus, signage, photography, and social content—building quiet buzz around the concept without relying on loud branding. Its soft launch generated strong local engagement and positioned the bar as an elevated, editorial experience tucked inside one of Miami Beach’s best-known restaurants.
A clean, cinematic brand that stands apart.
Fluke’s identity immediately set it apart within the Macchialina ecosystem. The restrained tone and consistent visuals translated across menus, signage, photography, and social content—building quiet buzz around the concept without relying on loud branding. Its soft launch generated strong local engagement and positioned the bar as an elevated, editorial experience tucked inside one of Miami Beach’s best-known restaurants.
/ Testimonials
Jacqueline P.
Jacqueline P.
/
Owner
What’s next?
What’s next?
What’s next?
Inward Studio reimagined The Space Tomato’s brand, blending psychedelic digital art with modern apparel, creating a bold online presence for their engaged community.
Branding
eCommerce
Social Media
Inward Studio reimagined The Space Tomato’s brand, blending psychedelic digital art with modern apparel, creating a bold online presence for their engaged community.
Branding
eCommerce
Social Media
Inward Studio reimagined The Space Tomato’s brand, blending psychedelic digital art with modern apparel, creating a bold online presence for their engaged community.
Branding
eCommerce
Social Media