Brand transformation for Intenso Gelateria
Brand transformation for Intenso Gelateria
Brand transformation for Intenso Gelateria
Intenso Gelateria
Intenso Gelateria
(
(
2025
2025
)
)
Full brand system redesign and retail experience update for a modern Italian gelateria.
Full brand system redesign and retail experience update for a modern Italian gelateria.
Full brand system redesign and retail experience update for a modern Italian gelateria.
Client
Client
Intenso Gelateria
Intenso Gelateria
Year
Year
(
(
2025
2025
)
)
Services
Services
Brand Strategy
,
,
Visual Identity
Visual Identity
,
,
Environmental & Packaging Design
Environmental & Packaging Design
The objectives
The objectives
Building a cohesive brand system for a modern gelateria with strong roots and a clear point of view.
Intenso had quality, ambition, and a distinctive concept, but lacked a structured and professional brand system to support its growth. Our role was to redefine and formalize the brand from the ground up. We redesigned the logo, established a refined typographic and color system, and developed a clear visual language that reflects both tradition and contemporary sensibility.
Beyond identity, we translated the brand into the physical space. From new interior and exterior signage to a modular flavor display system, packaging updates, and a large-scale custom illustration installed in the shop, every touchpoint was redesigned to create consistency, clarity, and impact. The result is a brand that feels intentional, confident, and built to scale.
Building a cohesive brand system for a modern gelateria with strong roots and a clear point of view.
Intenso had quality, ambition, and a distinctive concept, but lacked a structured and professional brand system to support its growth. Our role was to redefine and formalize the brand from the ground up. We redesigned the logo, established a refined typographic and color system, and developed a clear visual language that reflects both tradition and contemporary sensibility.
Beyond identity, we translated the brand into the physical space. From new interior and exterior signage to a modular flavor display system, packaging updates, and a large-scale custom illustration installed in the shop, every touchpoint was redesigned to create consistency, clarity, and impact. The result is a brand that feels intentional, confident, and built to scale.
The challenges
The challenges
Structuring a young, independent concept without losing its authenticity.
Intenso is not a nostalgic, old-school gelateria. While rooted in traditional craftsmanship, it positions itself as a modern, quality-driven concept led by a new generation. The challenge was to clarify this identity visually and strategically.
We needed to preserve the warmth and Italian heritage while introducing stronger design discipline, clearer hierarchy, and a system that could grow with the business. This included rethinking how flavors are presented, how the brand lives in space, and how customers experience it both physically and digitally.
Structuring a young, independent concept without losing its authenticity.
Intenso is not a nostalgic, old-school gelateria. While rooted in traditional craftsmanship, it positions itself as a modern, quality-driven concept led by a new generation. The challenge was to clarify this identity visually and strategically.
We needed to preserve the warmth and Italian heritage while introducing stronger design discipline, clearer hierarchy, and a system that could grow with the business. This included rethinking how flavors are presented, how the brand lives in space, and how customers experience it both physically and digitally.
The results
The results
A unified brand experience across identity, space, and product.
The transformation positioned Intenso as a contemporary gelateria with a strong visual presence and operational clarity. The new identity supports premium perception without feeling corporate, and the modular systems introduced allow the team to evolve menus and seasonal offerings with ease.
From logo to signage, packaging to interior illustration, the brand now communicates with consistency and confidence. Intenso operates with the presence of an established brand while maintaining the energy of an independent concept.
A unified brand experience across identity, space, and product.
The transformation positioned Intenso as a contemporary gelateria with a strong visual presence and operational clarity. The new identity supports premium perception without feeling corporate, and the modular systems introduced allow the team to evolve menus and seasonal offerings with ease.
From logo to signage, packaging to interior illustration, the brand now communicates with consistency and confidence. Intenso operates with the presence of an established brand while maintaining the energy of an independent concept.
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What’s next?
What’s next?
What’s next?
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eCommerce
Social Media