A bold identity for a Brooklyn taquería concept
A bold identity for a Brooklyn taquería concept
Taco Libre
Taco Libre
(
(
2026
2026
)
)
A self-initiated hospitality concept bringing Mexican food, lucha libre culture, and Brooklyn street character together through a complete brand identity.
A self-initiated hospitality concept bringing Mexican food, lucha libre culture, and Brooklyn street character together through a complete brand identity.
A self-initiated hospitality concept bringing Mexican food, lucha libre culture, and Brooklyn street character together through a complete brand identity.
Client
Client
Taco Libre
Taco Libre
Year
Year
(
(
2026
2026
)
)
Services
Services
Brand Strategy
Brand Strategy
,
,
Visual Identity
Visual Identity
,
,
Brand Applications
Brand Applications
The objectives
The objectives
Building a distinctive taquería brand rooted in Mexican culture and shaped by Brooklyn's independent spirit.
Taco Libre began as a self-initiated exploration of what a contemporary neighborhood taquería could look and feel like. The ambition was to develop a complete hospitality identity, one that celebrates traditional Mexican cooking, lucha libre culture, and the energy of the street.
We developed the brand from the ground up, establishing its positioning, personality, and visual language. From the winged lucha libre mask and bold typography to photography, packaging, signage, merchandise, and digital design, every element was created to contribute to a recognizable and cohesive experience.
The result is a fully realized creative concept designed to feel at home in the neighborhood it imagines serving.
Building a distinctive taquería brand rooted in Mexican culture and shaped by Brooklyn's independent spirit.
Taco Libre began as a self-initiated exploration of what a contemporary neighborhood taquería could look and feel like. The ambition was to develop a complete hospitality identity, one that celebrates traditional Mexican cooking, lucha libre culture, and the energy of the street.
We developed the brand from the ground up, establishing its positioning, personality, and visual language. From the winged lucha libre mask and bold typography to photography, packaging, signage, merchandise, and digital design, every element was created to contribute to a recognizable and cohesive experience.
The result is a fully realized creative concept designed to feel at home in the neighborhood it imagines serving.
The challenges
The challenges
Creating a culturally rooted identity with a contemporary point of view.
The challenge was to bring together two distinct influences: the rich culinary and visual traditions of Mexico and the independent creative character of Brooklyn, without relying on familiar clichés or turning cultural references into decoration.
We wanted Taco Libre to feel approachable and full of personality, while maintaining the clarity and consistency needed for a complete hospitality brand.
That meant developing a visual system expressive enough for street posters, stickers, and merchandise, yet versatile enough to work across menus, packaging, environmental signage, and digital experiences.
Creating a culturally rooted identity with a contemporary point of view.
The challenge was to bring together two distinct influences: the rich culinary and visual traditions of Mexico and the independent creative character of Brooklyn, without relying on familiar clichés or turning cultural references into decoration.
We wanted Taco Libre to feel approachable and full of personality, while maintaining the clarity and consistency needed for a complete hospitality brand.
That meant developing a visual system expressive enough for street posters, stickers, and merchandise, yet versatile enough to work across menus, packaging, environmental signage, and digital experiences.
The results
The results
A complete restaurant identity built around food, culture, and community.
Taco Libre brings together a distinctive visual identity, original graphic illustrations, an expressive color palette, documentary-inspired photography, and a cohesive collection of physical and digital brand applications.
The winged lucha libre mask anchors the identity, while bold typography and street-inspired graphics give the brand a recognizable personality across every touchpoint.
From the restaurant storefront to its packaging, printed materials, merchandise, and mobile experience, the concept demonstrates how thoughtful branding can transform a simple restaurant idea into a compelling and cohesive hospitality experience.
Old Rules. Free Spirit.
A complete restaurant identity built around food, culture, and community.
Taco Libre brings together a distinctive visual identity, original graphic illustrations, an expressive color palette, documentary-inspired photography, and a cohesive collection of physical and digital brand applications.
The winged lucha libre mask anchors the identity, while bold typography and street-inspired graphics give the brand a recognizable personality across every touchpoint.
From the restaurant storefront to its packaging, printed materials, merchandise, and mobile experience, the concept demonstrates how thoughtful branding can transform a simple restaurant idea into a compelling and cohesive hospitality experience.
Old Rules. Free Spirit.
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What’s next?
What’s next?
Inward Studio reimagined The Space Tomato’s brand, blending psychedelic digital art with modern apparel, creating a bold online presence for their engaged community.
Branding
eCommerce
Social Media
Inward Studio reimagined The Space Tomato’s brand, blending psychedelic digital art with modern apparel, creating a bold online presence for their engaged community.
Branding
eCommerce
Social Media
Inward Studio reimagined The Space Tomato’s brand, blending psychedelic digital art with modern apparel, creating a bold online presence for their engaged community.
Branding
eCommerce
Social Media